Chris Waugh is a leading member of IDEO’s Consumer Experience Design practice in Palo Alto, California. He has been involved in a variety of IDEO innovation breakthroughs ranging from food and beverage to personal banking. His focus lies in employing the human centered design process to answer questions such as “what’s the future of community”? and “how can we de-commoditize milk”? for companies such as Campbell’s, P&G, Kendall Jackson, Nike, Bosch, Natureworks, Bank of America, Pepsi and Shimano.
Prior to IDEO, Chris worked in marketing and product innovation for Specialized Bicycles in California. There he represented the “voice of the market” on a variety of industry-leading projects, from technical shoes to concept shops. He also contributed to several breakthrough products integrating medical design into ergonomic consumer products. |