Dr. Carol Bryant is a Professor in Community and Family Health at the University of South Florida College of Public Health. Dr. Bryant's interest in social marketing began with the development of a national breastfeeding promotion program for economically disadvantaged minorities and teenagers, called Best Start, in 1990. She has directed social marketing research on a wide variety of public health projects, including breast and cervical cancer screening, prenatal care, immunizations, and early childhood intervention services. Dr. Bryant directed the formative and pre-testing research for five state WIC marketing projects and the National WIC Breastfeeding Promotion Project. Currently, Dr. Bryant co-directs the Florida Prevention Research Center at the University of South Florida, funded by Centers for Disease Control and Prevention to develop and evaluate a community based approach (CBPM) to social marketing, a theory-driven, evidence-based, evaluation-refined framework integrated into a center-level logic model. In addition to research, Dr. Bryant teaches a variety of graduate level social marketing courses and coordinates the National Social Marketing and Public Health Conference. She is also co-editor of the Social Marketing Quarterly.
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