Alan R. Andreasen is Professor of Marketing at the McDonough School of Business of Georgetown University. Dr. Andreasen is a specialist in consumer behavior and a world leader in the application of marketing to nonprofit organizations, social marketing, and the market problems of disadvantaged consumers. He is the author or editor of sixteen books and numerous monographs. He has also published over 100 articles and conference papers on a variety of topics including strategic planning, marketing decision-making, consumer behavior, marketing in nonprofit organizations, consumer satisfaction, marketing regulation, social marketing, and marketing research. Dr. Andreasen is an internationally known educator and marketing consultant. He has advised, carried out research, and conducted executive seminars for a widely diversified set of nonprofit and private sector organizations and several government agencies. He holds a Ph.D. in Marketing from Columbia University.
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